Sunday, September 26, 2010

Customer's Know Best

Upon making the decision to merge my previous career of Social Work with Cosmetology, I questioned if I would be truly successful. I had three major doubts. The first doubt was would someone actually patronize me, the second was my limited hair styling skills and the third was could I make enough money to maintain my standard of living.


To ease my doubts, I began an intense process of researching everything I could about the Cosmetology industry. The research eased my doubts. There were endless possibilities. There were many possibilities for me to build a consistent clientele, continue my education, training and achieve excellent income earning potential.  Though the Cosmetology School I attended taught me a lot; it did not teach me half of what my research revealed. So, I was not all the way at ease. Yet, I pressed on full steam ahead with excitement to bring something new to the world of Cosmetology.


One of the first things that shocked me about growing into my new career was the equal level of excitement from potential customers being flattered and overjoyed at being serviced by a Cosmetologist who was punctual, honest, charismatic and educated with a smile on her face. I can recall people asking me did I have my Doctorate in Cosmetology! Now that was funny. I was amazed that the last "thing" they were concerned about was the actual hair style and it's cost. The first time I worked a full 8 hour day, I laughed at the amount of money I made. I even went as far as to look over my shoulder, laughed to myself and jokingly asked God, "Is this legal?"

My career excelled so fast, I did not realize the vast amount of success even as it glared me in my face. Yet, I still questioned the validity and longevity of it all. So, I peered a bit more. This time I decided to solicit the help of the customers. Let me tell ya, I was floored at what was being disclosed to me. On a few occasions, I contemplated calling the "Hot line." Only to realize, "Fool, this is not social work." Exactly what was being disclosed to me? Women, teens and children from all walks of life, nationality and so on were basically telling me stories of how horribly they were being treated by their professional Cosmetologist. 99.9% of every customer I serviced never had a consultation that included  a questionnaire, an analysis of their hair and scalp or told in ADVANCE what the cost would be. After so many horror stories, my social worker came out. I thought to myself, "something must be going on with this group of professionals." So, I looked in my DSM IV and there was no diagnosis (it's a social worker thang...you wouldn't understand...lol!) for such behaviors.


Day after day,  customer after customer; they were disclosing to me their fear, embarrassment, emotional and psychological abuse inflicted on them by their licensed Cosmetologist. Since I could only be a sounding ear that would actually listen to them, I decided I would label those unwanted and unprofessional practices as the "Hair Stylist Oppositional Defiant " disorder. What is that? Basically, it is defined as a very moody, mean, fake, disrespectful, self absorbed, habitually late, over the counter purchasing, only CEU (Continuing Education Units) getting, attitude of been there seen that, you better not go to another hair stylist threatening, weed smelling, telling bar hopping stories, disclosing too much hanky panky, cocaine snorting, switching salons to work at every 1-5 years, disrespecting the salon owner, degrading and gossiping about their booth renters/employees, don't know any of the Ohio State Board rules, half sanitizing, working in a dirty or uberly clean salon, thinking that having their salon in a suburb is better than ones in the city, snobbing city salons, spreading eagle/crawling across the advertisement and don't know they are being exploited and their kids are embarrassed of them, never have their hair combed, never wearing their own hair, never applying the relaxer correctly, bleaching/highlighting the hair too often, round brushing the customer's hair off their head, re-using processing caps, not sweeping up the hair after they have provided a hair cutting service, cutting too much hair off, getting upset when the customer is upset that the hair stylist cut off too much of their hair or/and over processed their hair, using too much glue, never teaching their customers what to do when they leave the salon, intimidating their customer into never telling them that they honestly do not like the hair style the hair stylist just gave them, not answering their cell phone, referring to their customers as the "one o'clock is here," referring to the new cosmetologist as the "assistant or shampoo girl" knowing damn well the State of Ohio license us all the same,  never or half giving back to the community, charging too much just because they have been, excuse me, "in the game for a long time," charging what every body else is charging, limited English speaking LICENSED by the State of Ohio Cosmetologist.

While the "Hair Stylist Oppositional Defiant" disorder is not recognized by the psychology profession; trust and believe it is very real. To think that the extreme success of my career actually lies in my abilities to have a standard of exceptional customer service, fair pricing and honesty kinda makes me say, "Ooooh mother was right again." You remember the childhood golden rule, "honesty is the best policy." When I received my license from the state, I was intimidated and afraid because I was much older. I had very little hair styling skills, dressed way too something and had only been inside a salon twice in my life prior to becoming one. Another childhood golden rule comes to mind, "nothing to fear but fear itself." So, I rolled my sleeves up, jumped and "the net" actually appeared!

If you are a customer and your Cosmetologist displays 3 or more of those behaviors listed above, speak to your stylist in private. This will give them a chance to do a check up from the neck up. If you do not see a change in two weeks, try another hair stylist. If  you are a Cosmetologist reading this and you can relate to 3 or more of those behaviors defined in the "Hair Stylist Oppositional Defiant Disorder," you are not alone. Remember, "nothing to fear but fear itself." The solution is to stop isolating yourself with your own kind. Find a mentor that you can shadow and follow. Challenge your "feel good" area. If you always feel the same the minute you stand behind that chair; I assure you, you are not growing. The only thing that will grow is the ego. Therefore; pray, read more and attend different kinds of training. Do not think for one minute that customers from: varying ages, religious backgrounds, sexual orientation or income brackets are not aware or is tuned in to what is going on around them. Why? One last childhood golden rule to help you along the way; "You can fool some of the people some of the time. And you can fool some of the people all the time, but you can't fool mom's the CUSTOMER!"

Do the right thing.


5000 G

Sunday, September 19, 2010

Change Has Arrived

I love watching the Oprah Winfrey Show and reading her magazine. There are many reasons I enjoy watching Oprah and reading her magazine. The one thing that sticks out whenever I think of Oprah and her magazine, it's her school of thought titled, "What I know for sure." Now in the beginning when she started that I was questioned, aside from my name, address and social security number did I know anything for sure? Now that I have pontificated upon that question, I can emphatically with enthusiasm, may I add that I know quite a few things for sure.

In case you are wondering, exactly what do I know for sure. I can tell you I know hair. Not only am I for sure I know hair, I am also for sure that I know quite a bit about the topic. I can start my first E-Blog off with, I know for sure that "change" has arrived in hair care.

Change is a constant in the hair care industry as in everything and every place else. So it is not like it is anything new or surprising. But what I can tell you is that this time, this change is different and extremely challenging for the hairstylists of today. The history of change in the hair care industry starts either in the salon or on the runways. The salon and the runways are usually inspired from the streets themselves. So when the change arrived, the hair stylists and the fashion designers took credit for coming up with the trends. They gave very little credit to their source of inspiration; the streets. This time change in hair care has arrived. This time the inspiration did not come from the streets. It came from the "brains" of the people from the streets in everywhere USA and beyond.

That is right. Consumers are no longer sources of "inspiration" acting as a muse for licensed hair stylists and fashion designers to take credit for. Nope. Consumers are using their heads and are spending their dollars wisely. They are not using caution. They are not counting every penny. Hell, most of them, if any do not even believe there is a recession or that one even took place. Nope, they are not looking for credibility. Nope, they are not even looking for celebrity endorsements. They are simply looking for the truth. Money is not an issue and neither is putting the "designer" flair to it. What I know for sure is that this time when "change" arrives in the hair care business it better be true.

Gone are the days of telling hair care customers what they want to hear. Gone are the days of telling them to tie their hair down. Gone are the days of chemicals being the answer to time and cost problems. Women have come to the conclusion; no matter what, all the coiffuring will not eliminate me from having to re-do it in the morning. All the coiffuring will not out perform what sweat and steam will do to my hair.Women know that all the coiffuring in the world will not take away the other things they do no like about themselves. Therefore, the consumer has concluded, just be honest.

Hairstylists have not caught up with this "in your face" consumerism. When I was in college, I took a course in time management. I can remember my professor telling a story of businesses who waste their customers time. He said, you can either "dazzle 'em with brilliance or baffle 'em with bullshit." The customers in the hair care business are sick and tired of the cosmetology bullshit. What is cosmetology bullshit? Cosmetology bullshit is making customers wait, taking too long to style their hair, purchasing their professional hair care products from beauty supply stores around the corner, not dressing professionally, talking on the cell phone, texting, messing up their hair and telling them it is their fault. The cosmetology brilliance is Honesty.

What I know for sure? The paradigm shift of change, integrity and creativity is here to stay in the hair care business.

Thursday, September 9, 2010

What's the Big Secret Anyway

Welcome to my blog site. Every Sunday I will post a blog topic about what they don't tell you at the hair salon.

Information in my blogs are not to be used in lieu of visiting your professional stylist or dermatologist as needed. While my blogs are informative, witty and practical; nothing beats having your hair analyzed and your issues addressed by a live professional cosmetologist.

Understand that "professional" cosmetologists may seem like something like a phenomenon; believe it or not, they do exist.

A salon visit should be much like a doctor's visit. NO SECRETS. Secrets of what is being used, how they are being used, when they are being used, who is applying what, where are they doing and where does the product go is never a good thing. Professionally, I see no harm in asking, teaching and learning.

Keep in mind when reading my blogs there are certain undertones to them. The first undertone is, if it's too good to be true, then it probably is. The second is, no two heads of hair are alike. While I like this whole ethnic marketing thang they have going on now. In real life, er'body's hair is different. The third is, do not be penny wise and dollar foolish. After all, really? It's just hair. Last but not east lknow your responsibilities in caring for your hair, skin and nails. Do not sit in a salon, pay your money; only to walk away feeling slighted or sorry for your hairstylist.

So what's the big secret about hair care anyway? Nothing. There is no secret. Read my blogs. I promise you will enjoy the simplicity and beauty of it all!


And as we say in the salon....."love, peace and hair grease!"


Five thousand G!