Revolt

#REVOLT

The salon industry is full of beauty. Creative people are plentiful. Vibrant personalities and artistic designs keeps the smiles coming. It is a place for the unique, loud, prim and proper. It welcomes home boys and home girls alike. Regardless the age, if you can fit in the chair, you are welcomed. The salon industry is happening. 

In all its splendor of artistic flair and technological advances, it needs an enema. Wait, what just happened? The outer appearance, by way of social media and marketing of the salon industry appears to be lose and flowing. However, from the inside it is rigid and stiff. It is not all encompassment. It is segregated. So there in lies the crap and a lot of it. Segregation is the crap that causes our service model to be blocked and backed up. On the outside a person can look perfectly normal, have clear skin, a flat belly and all. But on the inside, their colon is blocked; they are full of crap. We look like we are truly flowing with our colorful artsy tartsy hair designs and fancy salon names. Sometimes we are. But, we need an enema of sorts to loosen up our service model approach to the vast and diverse world of hair; with emphasis on hair care for the textured hair masses. 

What is wrong with the service model, you ponder? Because the salon industry is primarily segregated we do not see it. It is the training of the masses by the powers that be that pretty much teaches and promotes that people of the same race pretty much have the same hair texture. That is false. It is how they indirectly promote segregation. Call it target audience, demographics; you can put any word you want on it. It is what it is. Segregation. And where there is segregation. There is discrimination. No matter how nice we separate those shopping aisle using covert racial undertones such as, "ethnic, women of color, natural hair,

bi-racial and the likes." It looks as if we are finally opening up to the other half of the world who went unnoticed. What other half? What is there not to see? Over 90 percent of humans have some degree of texture in their hair! However, when one observes how hair styles and hair care is promoted, they have to admit, straight hair rules. There is a separate practice and cost for those with textured hair. According  to the 2015 Department of Labor report, America has approximately 688,700 plus licensed cosmetologists. And they all began their education of hair care and hair styling on straight haired mannequins. There is segregation in the education of hair when the mannequins are black and white with straight hair. Textured hair mannequins are not open for discussion; nor are they an option to purchase during the education of cosmetology. The extensiveness of the hyperbole in the beauty industry is shameful. Especially in America. To separate people, then use word play, photos and the emotion quotient in advertisement and education is misleading and deplorable to say the least. At what point were retailers (and of all places; a pharmacy, i.e. CVS) gullible enough to hang a sign called "ethnic" above a hair care aisle? I guess "coloreds only" would bring out the Tiki torch carrying customers, huh? They feel comfortable seeing white people with no texture walk down one aisle and seeing people of color and whites with textured hair walk down another? Dude.

This nonsense has to end. I work in the industry. I have been doing my part to address this nonsense. Attempts are definitely being made to end it; but for the most part, segregation is real. It is ignored, accepted, overlooked. To describe my observation, I will describe what I call, The "segregated" service cycle. This cycle of segregation pretty much consists of approximately 6 simple steps (give or take):

1. Let people know you are a licensed cosmetologist
2. Let people know what you do
3. Let people know where you are located 
4. Let people know what your work hours are  
5. Let people know how much you charge 
6. Let people know what hair care goods you sell. 

In return, the customer:

1. Arrives at location
2. Request what is on salon service menu
3. Pay services rendered
4. Purchase recommended hair care goods (optional)
5. Refer clients
6. Rebook appointments

We are pretty much trained to do business with people who look like us. To sum it up, you get what you pay for. Sounds fundamentally sound right? 

Wrong. Why?

You are not getting what you paid for. You are getting what you "wish" you could get when you pay for it. First of all, everyone knows the world is diverse. Segregation does not work effectively. It overtly screens out certain people. When people are screened out, people are at risk. Second, race has very little to do with hair. Yet there is a discriminating distinction between those with texture and those without texture. There is a discriminating distinction between those who are of color without texture and those who are of color and no color with texture. You gasp?  

Both hair stylist and customer need not lie, deny and turn heads in another direction as if this segregated cycle is functioning. The segregated cycle is not functioning. People are woke and alert. The race card is not being played too much these days. A paradigm shift has taken place within the hair salon industry where customers of every race with textured hair are fed up with the covert segregated cycle. 

While the internet, blogs, YouTube, certain celebrity stylists, multicultural salons and other social media outlets have offered some relief; textured hair consumers remain under served. They are forced into a section called "ethnic" for no reason. They embrace the "natural hair movement" as if straight hair is not  natural. The separateness leads to cyber bullying, discrimination, and racism. And what is this new buzz word I'm seeing, "cultural appropriation?" They are using this term to slander straight haired women who wear cornrow or box braids. Geesh. This nonsense leaves customers and consumers feeling fed up, scorned and left out.

I remain stunned. How can I help the fed up, scorned and left out customers?They have some how fallen through the cracks of the very industry that is supposed to help them. The world of hair styles and hair care is utterly, totally and completely filled with diversity and textured hair. So what am I to do?

REVOLT.

I looked up the meaning of revolution to make sure the word could capture my sentiments. Is a revolution the solution for who I call the "textured hair masses?" Of the many definitions of revolution, I chose one that read, "Revolution is the forcible overthrow of a social order in favor of a new system."

Real life hair care.

"Yeah," I thought to myself, "A revolution is the solution. Hashtag revolt!" So, with my pumped fist, fervor and excitement, I typed "the revolution will be live."  Gil Scott Heron, the famous spoken word poet who wrote about revolution in the 70's was right when he spoke, "the revolution will not be televised." The segregation towards textured hair consumers and customers within the hair salon industry has brought about much dysfunction and mis-education. Along with it are unprecedented practices that yield ill-prepared hair stylists and a heart broken customers.

For the most part, the segregation within the beauty industry reminds me of a dysfunctional relationship. It has secrets and wives tales that are as valid as alternative facts. It is full of remorse, regrets and resentments. And like a bad relationship, both parties ultimately conclude, that karma is real. What goes around comes around. Segregation and dysfunction reflects lack of self love. We must learn to teach and help people care for their textured hair.

I will help. I will teach. This is the revolution in hair care. It is live! I am starting this revolution by replacing that segregated cycle with a new textured hair care world order! The new cycle is The Wright Method for all hair textures (regardless the race). The Wright Method has three simple steps. This system is user friendly to both the hair stylist and customer.  Great hair requires three simple steps in no given order regardless the color of your skin, the texture of your hair, the service requested, location of the salon, hours of salon operation, cost of goods, cost of service; rather you re-book, refer or purchase retail. The Wright Method is as follows:

1. The right hair care products for your unique hair fabric
2. The right hair styling tools for your unique hair fabric
3. The right technique(s) for your unique hair fabric

This is my revolution. This is my revolution in hair care. It reminds me of the revolution during the outbreak of the AIDS virus in the early 80's. There was a belief that AIDS was contagious and airborne.  Along came a group of doctors who partnered with CDC (Center for Disease Control) to revolt. They wanted the segregation that resulted in discrimination against those with HIV/AIDS virus to end. Together they created and implemented "Universal Precautions." This drastically reduced paranoia, ignorance while simultaneously protecting the spread of all viruses. It all but stamped out the discriminatory practices against those with HIV/AIDS. I am suggesting everyone and all companies adopt "The Wright Method" where everyone with any type of hair texture can be serviced effectively.

I am inspired. Part of being a revolutionist is to not merely point out what is wrong. Remember a true revolution not only forces out and overthrows what is not productive to the masses, it vehemently is in favor of a new system! Are you ready for a revolution?

My simple method replaces segregated cycle of dysfunctional hair care for those with textured hair to a desegregated cycle that functions for all hair textures.

Join the revolution. It is live. I am coming to a city near you. "The Wright Method" will be promoted via public speakings and teachings. My appearances consist of a presentation, Q&A and a pop up shop.

Serious inquiries, email or contact me at 216-321-1101.

Summer Madness

You better not wet my hair!

I once came across a summer quote: "An ocean breeze puts the mind at ease." Well, it sounds pleasant, nice and relaxing, but whoever came up with that phrase was certainly unaware of just how many people are hesitant about savoring the rays of the summer sun and taking a dip in the ocean or pool all because of their hair!

Nat King Cole crooned it best in his song, “Those Lazy-Hazy-Crazy Days of Summer,” a time when people look forward to doing everything or nothing, all in the name of fun and relaxation. For many, it is a time to travel. It is also a good time to finally finish that book you have been reading, catch up on old movies, visit family, work on other projects or sit on the porch with a tall glass of lemonade or sweet tea as you curse winter. Summer usually find us throwing caution to the wind, going for some spice in our life or simply chillin’. I always say, people who take after the legendary hip hop artists, MC Lyte, Milk Dee and Giz like to chill! 

Yes, summertime is good and the living is easy, but not if you have to continuously stress about your hair. When people who are hair obsessed realize summer is fast approaching, they begin to make all kinds of commitments and plans on how this summer will be different. They come up with new rituals for their summer hair care routine. Of course, they want to have all the summer fun they can squeeze in, but fritting and fretting about their hair always seems to be a heavy cost they have to pay. Between the heat and the thought of having to go near water, people (especially women) are consumed with outright fear. For them, the very thought of having their hair in the summer heat or even in water will have them turning into Gizmo from the 1984 fantasy horror movie, Gremlins.

What is it about the summer heat and the water that scares these "Gizmo Scared Haired" people? Well, whether you recall the movie Gremlins or not, here is a little trivia. In the movie, the Gremlins were all very nice and sweet. But, there are three key things you can never do to a Gremlin. One: They cannot be in sunlight or hot lights. Two: Water for Gremlins is absolutely, positively out of the question and Three: Gremlins can have no food after midnight. Hmm, sound, familiar? Minus the no feeding after midnight part, the "Gizmo Scared Haired" people have numbers one and two in common with the Gremlins. Two out of three is not bad. So…I affectionately name people who are afraid of the sun and water during the dog days of summer after the main Gremlin character: Gizmo.

Listen up my "Gizmo Scared Haired" people! There is no need to fear the heat of the sun, or any light for that matter, when it comes to your hair. The sun is actually extremely good for hair. YES, I said that! Of course, basking in the sun does come with precautions.

Now, what are a few ways you can turn your hair into "sun friendly hair?”  Easy. The first thing is to know your hair. Then, know you, know your time, know your budget and know what makes you feel confident. 

For many, the sun poses a threat because the heat that emanates from the sun can wreak havoc on

hair, its color, style, texture and scalp. The easy resolve to contend with sun on your hair is to:

▪           Use a small amount of sunscreen on your hair and scalp.

▪           Wear a hat to protect your scalp and hair color.

▪           When wearing your wash-n-wear style, ditch the diffuser and allow the sun to dry your

curls, kinks, waves or Afro naturally. When prepped right, your hair will glisten. 

▪           For wash-n-wear hair styles, use an ample amount of your favorite styling agent to help form texture and hold the style.

▪           Leave-In Conditioners infused with proteins made of keratin, soy, wheat or quinoa ensures your hair texture will remain intact.

▪           Be sure to use the right comb. The wider the teeth on the comb, the more microscopic tears you will have in the individual strands of your hair, thus making your hair more susceptible to sun damage.

Next up for the "Gizmo Hair Scared" people is water. The first thing I want to do is assure you that you will not turn into Gizmo or a Gremlin if you get your hair wet. I also want to say for those of you who travel abroad to exotic waters, oceans, seas, lakes, private beaches and what not…please get your hair wet. You should not deny the dominant connection of your hair, scalp, body and spirit to its home—Mother Earth/Nature.

Here are the reasons why:

▪           Water from the ocean/sea is very purifying for hair and skin. 

▪           Water from the ocean/sea detoxes hair and skin.

▪           Water from the ocean/sea is rich in vitamins and minerals.

▪           Regular shampoo easily washes away the salt and residue from hair.

▪           A vinegar and water mix neutralizes mineral (salt) deposits left behind in minutes.

▪           Dipping your hair into the water feels amazing.

If you are concerned about the manageability of your hair upon getting it wet, here a few things you can do to reduce the likelihood of tangled "Gizmo Scary Hair."

▪           Braid your hair to keep it from matting.

▪           Wet your hair with tap water FIRST before getting into any body of water. Hair can only 

absorb one chemical at a time. Since tap water also has minerals, it will deposit those minerals into the hair thus reducing the likelihood of absorbing even more minerals from the ocean/sea water.

▪           Using a leave in conditioner with the right comb ensures "ouch-free" combing for Gizmo people.

Milk to the left and Giz to the right
"Top Billin'"

As you can see, the summer madness in hair care is fueled by lack of preparation and anxiety. Don't let the summer drive you mad about your hair. Like the Gremlins, all you have to do is take a few precautions before getting into the sunlight and water. If you proceed with caution, there is nothing to fear. Be wise when it comes to your hair. Be prepared. Have your hair necessities with you wherever you go. Remember: No one has hair like you. Your hair is like your fingerprint: no one else can match it. When you accept your hair’s unique fabric and do what the fabric calls for, you will be happy like the other Giz....chillin' and top billin'!